4 Google Basic as Search Engine

Search engines, such as Yahoo or Google, are highly complex implementations of software technology that have evolved into businesses, and certainly Google provide access to the information you can find on the Internet.

A search engine, such as Google, implements 4 basic:

1. Discovery, mean finding web sites. This is accomplished using software that travels down web links, which is sometimes called a bot, robot or webbot.

2. Ranking, used to order stored page by how important they are. Google use a complex mechanism, such as PageRank to accomplish this task.

3. Storage of links, related information, and page summarie. Google calls the systems used for this purpose its index.

4. Return of results, used to organize the display of search result, based on ranking.

Discovery, Ranking, Storage, and Return are all important to SEO.

Core SEO

The core practices of good SEO are fairly simple:

Avoid certain over aggressive SEO practices, which can get your sites blacklisted by the search engines
Understand how your pages are viewed by search engine
Take some steps to make sure your pages are optimized from the viewpoint of these search engines
From a broader viewpoint, good SEO involves creating an effective business campaign:

understanding your sales benefits and proposition,
being better at what you do than your competitor,
and creating a strategy for drawing and converting prospects,